Google Promotes Replacement for JPEG Image Format

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On Thursday, Google announced a new image format, called WebP, which the company claims will result in smaller file sizes for commonly shared small image files.

According to Google, photos and other images make up about 65 percent of all content accessed via the Web, and therefore all Web traffic. Those same files re-encoded with WebP will produce files that are, on average, 39 percent smaller than other formats, reducing the load on servers, ISPs including mobile carriers, and the Web browser clients themselves.

http://www.extremetech.com/article2/0,2845,2370048,00.asp

Žal še noben brskalnik (niti Chrome) ne podpira WebP. Očitno pa bo to nov trend.