Popvrečni Adwords je okoli 2%

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http://www.marketingpilgrim.com/2010/01/google-says-average-adwords-ctr-at-2.html

"Says AdWordsPro:

On the other hand, to give you a point of reference to shoot for, an average CTR is probably in the neighborhood of 2% – meaning that for every 100 impressions, you would have received 2 clicks. I personally don’t think that a CTR statistic is particularly meaningful or even valid until about 1000 impressions have been received, however.

Advertisers who have really taken the time to learn how AdWords works, and who spend lots of time managing their account and tuning things up often ‘earn’ a CTR in the double digits. "