Inštitut za oglaševanje d.o.o., še en nateg?

6611523261156

29. dec 2010 ob 14:27

Tako kot pred časom že Akademija za razvoj podjetništva d.o.o. (vir), sedaj tudi Inštitut za oglaševanje d.o.o. (isti lastniki) pošilja okoli račune za nenaročene storitve, baje na podlagi telefonskega dogovora za oglaševanje. Podobne zadeve počnejo očitno že nekaj časa, vsaj po pisanju Dnevnika (vir) (članek omenja obe podjetji) in Transportala (vir) sodeč.

Samo v opozorilo, da kdo od vas ne nasede, previdnost ni odveč, na Dnevniku pa opozarjajo, da morate tak račun obvezno zavrniti po priporočeni pošti, če ga le vržete v smeti, ni dovolj. Kakšna je pravna podlaga za to trditev ne vem, mogoče lahko kaj več pojasnijo JK Group?

Je pa zanimiv še en podatek, da je v te dejavnosti nekako vpleten tudi T. G., internetni "guru" in predavatelj na seminarjih ter tudi član tega foruma. V Dnevnikovem članku sicer navajajo, da trdi, da omenjenih ljudi ne pozna, lahko pa na njegovem blogu zasledimo omembo njegovih prijateljev Aleša in Rudija (vir), ampak to sta verjetno res kakšni drugi osebi.

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spletni posel

Matjaž

3501260130845

2. mar 2011 ob 08:41

@marketingdna tole je očitno zadnje čase ustaljena praksa za pridobivanje oglaševalcev. Tudi radio Sraka je prejšnji teden ponujala oglase na podoben način.
Očitno nekje kroži kak šnel kurz za marketingarje "kako pridobiti oglaševalce". :))

pm

9876669113

2. mar 2011 ob 11:09

Nas so klicali z Radia Veseljak in dejali: "Dušan želi, da vaše podjetje objavimo na našem radiu. In to že jutri ob 15uri". Jaz pa, kateri Dušan to? :) Nadaljevalo se je v stilu mmm, saj veste kateri.

Seveda ne vem, vem pa zakaj se je šlo. Hvala vseeno ;)

Jure Damjan

4162422244655

2. mar 2011 ob 11:52

A Dušan tud plača :)?

5

stesi

279168128

2. mar 2011 ob 12:35

Nas so tudi klicali pred kakšnima dvema tednoma, če vemo da bo podjetje predstavljeno na Radiu Veseljak. Sem jim samo reku naj mi pošljejo ponudbo po maili in je bil odgovor:"Ja veste mi delamo samo preko telefona" in sem jim povedal da potem pa hvala lepa

linkr

1728253222218

2. mar 2011 ob 12:39

Mogoče ne bi blo slabo, če bi se za tele veseljake, za STUDIO SIGMA d.o.o. in za lastnika - Gregor Skok - odprli posebna tema, da bi zainteresirani za zunanji pogled na njihove storitve hitreje našli debato.

2

1qay1qay

2954242019484

2. mar 2011 ob 12:57

Da mu ne boste naredili prevelike reklame http://googleblog.blogspot.com/2010/12/being-bad-to-your-customers-is-bad-for.html

“Hello, My name is Stanley with DecorMyEyes.com,” the post began. “I just wanted to let you guys know that the more replies you people post, the more business and the more hits and sales I get. My goal is NEGATIVE advertisement.”

It’s all part of a sales strategy, he said. Online chatter about DecorMyEyes, even furious online chatter, pushed the site higher in Google search results, which led to greater sales. He closed with a sardonic expression of gratitude: “I never had the amount of traffic I have now since my 1st complaint. I am in heaven.”

That would sound like schoolyard taunting but for this fact: The post is two years old. Between then and now, hundreds of additional tirades have been tacked to Get Satisfaction, ComplaintsBoard.com, ConsumerAffairs.com and sites like them.

Not only has this heap of grievances failed to deter DecorMyEyes, but as Ms. Rodriguez’s all-too-cursory Google search demonstrated, the company can show up in the most coveted place on the Internet’s most powerful site.

Which means the owner of DecorMyEyes might be more than just a combustible bully with a mean streak and a potty mouth. He might also be a pioneer of a new brand of anti-salesmanship — utterly noxious retail — that is facilitated by the quirks and shortcomings of Internet commerce and that tramples long-cherished traditions of customer service, like deference and charm.

Nice? No.

Profitable?

“Very,” says Vitaly Borker, the founder and owner of DecorMyEyes, during the first of several surprisingly unguarded conversations.

“I’ve exploited this opportunity because it works. No matter where they post their negative comments, it helps my return on investment. So I decided, why not use that negativity to my advantage?”