Evo, še day 4 in 5:
bujes,
Let's nail down some key points today about your ads
themselves. Ready? Let's go..
** Don't Use The Word 'Ads' - It's A Dirty Word
I want to tell you a secret. Don't tell anyone - unless
you want to forward this email onto another website
owner you know who would benefit from this advice. ;o)
Here's the deal;
The best way to boost your AdSense clickthrough rate is to
stop thinking of the ads as ads. The moment you do this
you start to see the whole thing in a new way.
Think about this logically for a moment. You're surfing on
the Internet and you see something that is unmistakably an
ad. What do you do?
a) Rush over to click on the ad because you love those
things
b) Laugh excitedly at the prospect of being taken away from
the interesting content you're reading
c) Ignore it saying to yourself "that's an ad"
It's c) right? Well I hope it is! But the point is -
people hate ads, we're all suffering from ad-blindness,
ad-avoidance and ad-overload. So what if you could make
your AdSense ads look less like ads and more like helpful
snippets of information?
Woah there Michael! You're scaring me now, what are you
suggesting to me?
All I'm saying is that if you put this theory at the heart
of your mission to build a cash-generating AdSense empire
you will get there before everyone else.
Alright Michael - how can I do this? Give me some examples!
Look, I don't want to give ALL my methods away because I've
saved that for serious, dedicated people who buy the videos
(nudge, nudge!) but here's some tip-ettes;
Don't use the standard Google colour scheme, it just
screams "I am an ad, hate me and ignore me!"
Get a picture in your mind of what the most typical ads
look like on the web then create your AdSense ads so that
they are exactly the opposite
Ads are garish creatures that like to be bright, loud and
stand out in a crowd. We all know this. So making your
AdSense ads exactly the opposite means they can 'sneak under
the radar'
You've seen a boxing match right? Where's all the action?
In the middle. In the ring. Where are the ads that are
paraded around between rounds? In the ring - the centre of
everyone's attention. Where's the 'action' on each of your
pages? Your ads need to be in the same place.
Let's just be clear about this. I'm not talking about
misleading your visitors. I'm just saying that you need to
have ads that don't look like the standard ads people
expect to see. Obviously your visitors will still know they
are ads because they'll have the 'Ads by Google' text next
to them.
This is not about pulling the wool over visitor's eyes - it's
about creating a browsing experience which makes them feel at
ease rather than on edge.
That's it for today's lesson! Tomorrow I'll take you
through the old favourite - traffic.. See you then!
Michael Cheney
PS - You must avoid the biggest possible mistake with
AdSense, it's not realising that Google ____ ______ .
Day 5:
bujes,
Sheesh! We're on the last day already, how did that
happen? Anyways, let's go over traffic and how to get it.
** If I had a penny for every time..
Without fail I get it around 5 times a week:
"Michael - how do I get top of the search engines?"
The old classic. This is not a question that can be
answered in one email. Which is exactly the reason why
I'm going to do just that! I love a challenge!
Fasten your seatbelts..
Step 1 - Stuff the search engines
Search engines PROVIDE traffic but they are just one
source. Don't let people convince you that they are the
be all and end all. I know several guys online who are
turning 6 figures a year and they don't do any search
engine optimization at all.
So, okay, maybe not 'stuff the search engines' then,
but certainly appreciate that they are not the only way.
Step 2 - Get loads of great content
That's the cool thing about the web. It's a supreme
leveller. There is no long-term way to BS the search
engines. Ultimately, if you're going to make it in this
game you need lots of quality, unique content.
The more pages of content you have, the more key phrases
are on your site and the more chances you have of being
listed in the search engines.
Step 3 - Get loads of people to link to you
Guess what? If you skipped Step 2 this isn't going to
work! If you don't have a cool site full of great content
then who's going to want to link to you? In fact, who's
going to want to stay on or even visit your website at all?
Hehe! It's great the Internet - you just can't short
circuit it or blag your way through, it all comes down to
what words you have on your website. You've got to love it!
Step 4 - Choose the best phrases to use
Get the best phrases for your site. By that I mean the
ones that will get you the most traffic. But not just
the highest volumes but the highest quality too. Build
content around these key phrases.
Step 5 - Rinse, Repeat
See Step 2, 3, and 4
There you go - I did it. How to get top of the search
engines in one email. And they said it couldn't be
done! ;o)
Well, you know what's coming now.
This is the last lesson so this is the part where I tell
you how great the AdSense Videos are and that you will not
increase your AdSense earnings by just reading this and
then forgetting about it..
- The AdSense Videos are great
But don't just take my word for it, listen to all the
testimonials on the homepage from website owners just
like you who are already bringing in WAY more
AdSense revenue:
http://www.adsense-videos.com
- You will not increase your AdSense earnings by just
reading this and then forgetting about it
You must TAKE ACTION NOW and get immediate access to
all the Videos that SHOW YOU HOW I make over $19,000 per
month from AdSense: http://www.adsense-videos.com
Michael Cheney
PS - You will practically keel over when you see how
I TRIPLED my click through rate over night just by
using ________ _____ ____ .