Valuta spletne trgovine - €, $ ali £?

Tukaj je zanimiva študija o tem kaj si ljudje mislijo o nakupovanju v spletnih trgovinah, ki niso v njihovi lokalni valuti:

http://www.e4x.com/wp-content/uploads/2013/02/LocalCurrencyPricingForeCommerce.pdf

Povzetek:

1)Local preference: A clear majority prefer to make purchases from local websites: 85% Australian, 84% UK, 82% Canada, and 69% Germany.

2)Lost Sales: 86% UK, 80% Germany, 68% Australia, 63% Canada will find products on a USD-only website and then search for them on an alternative, locally priced website to make their purchase.

3)Conversion Rates: 65% UK, 47% Australia, 43% Germany, 39% Canada will leave USD only website in order to calculate exchange rates before deciding to make the purchase.

4) Web Traffic: 57% Germany, 49% UK, 26% Australia, 22% Canada report that they are unlikely to revisit a site known to use USD only pricing.

5)Increased Revenue Opportunity: 71% UK, 59% Australia, 53% Canada report they are likely to spend more money on a site that prices in their local currency.

6) Customer Experience: Regardless of nationality, the vast majority of respondents are concerned with how much they will be billed for exchange rates when shopping in USD 88% UK, 76% Australia, 76% Germany, 39% Canada.

Sem zacel brati, ampak je malo dolgo.

Se mi zdi, da so pozabli upostevat faktor poštnine in carine v nekaterih primerih drzav:)

Namreč v kolikor je valuta druga, je tudi druga država, kar v večini primerov poveča stroške pošiljanja - ter tudi podaljša čas nakupa. Mogoče vključi še carino, pa še morebitne težave z garancijo.

Tako da so ti rezultati tako tako.

Dejstvo pa je, da lokalna (navidezna) podpora močno poveča konverzijo.

Res je, tega niso upoštevali. Bi bilo zanimivo videt kako valuta vpliva na izdelke, ki niso podvrženi carini.

še eno zadevo so pozabili; označevanje DDV-ja. Za koga velja in za koga ne. Oziroma označba tiste končne cene ki velja za določeno državo oz območje (EU vs. vse ostalo).