Welcome to the 2011 edition of the Search Engine Ranking Factors. For the past 6 years, SEOmoz has compiled the aggregated opinions of dozens of the world's best and brightest search marketers into this biennial, ranking factors document. This year, for the first time, we're presenting a second form of data - correlation-based analysis - alongside the opinions of our 132-person panel.

Over the pages of this document, you'll see segmentation of the search ranking algorithm into various components like "page-specific, link-level features," or "domain-level, keyword-agnostic features." These segments represent the different elements illustrated on the pie chart to the right. In each segment, you'll see three types of charts

http://www.seomoz.org/article/search-ranking-factors#overview

Od Googla : ARBITRAGE SITE

Google’s position is that high ad quality and landing page quality are important for providing a positive user experience. Therefore, Google AdWords doesn’t permit ads directing to landing pages that were specifically made to show additional ads (a practice known as “arbitrage”). Furthermore, we’re extending the definition of arbitrage to include websites that are primarily occupied by display ads.

The ratio of ads to unique, non-ad content is measured to determine if a landing page violates our arbitrage policy. We measure this ratio by looking at content above the fold (i.e. without scrolling) on a display that measures at least 1024 x 768 pixels with a maximized browser window. A landing page is not considered arbitrage if all of the following conditions are met:

1. 30% of the browser display area consists of unique and relevant content.

This excludes search boxes, headers, navigation links, logos, etc.

Specific, well-organized commercial offers (such as those found on retail sites) may count as unique and relevant content as long as they provide significant user value.

2. The browser display area used for ads cannot exceed the browser display area used for unique and relevant content. For example, if 30% of the display area consists of unique and relevant content, there may be no more than 30% of the display space used for advertising. If 50% of the display area consists of unique and relevant content, up to 50% of the display space may be used for ads.

Google Checkmates Me, But Reveals Internal Secrets...... I write back and say “So you’re telling me that I have to go back and change 10 inactive sites, change every page, (some sites had as many as 30 pages of content), based on guidelines that are completely ambiguous, just so you can CONSIDER re-activating my account?”

5. He replies (in more words than this): That’s correct.

Pretty good huh?

Now it seems like I could have gotten the account back if only I wanted to jump through the ridiculous hoops of fire and waste half my life in the process. It’s my fault now, you see.

So that’s it for that Adwords account.

Now here’s what we can learn.

I’m going to paste here what he pasted to me. I believe this information is online somewhere, I just hadn’t seen it before.

Basically, they said that some of my sites were Arbitrage sites, and some were Bridge Pages. The 2 big No-Nos for affiliates. They define these as below. See my notes in bold.

http://andrewhansen.name/affiliate-marketing/google-checkmates-me-but-reveals-internal-secrets/

I've written about SEO for Panda before, and included some tips for rescuing sites from the gaping maw of traffic loss. Before we get into the details here, let’s go back to the Google's Singhal for this gem:

"Does the site have duplicate, overlapping, or redundant articles on the same or similar topics with slightly different keyword variations?"

This is the core issue for most sites, along with saturation of advertising and lack of unique content. Beyond that problem, which can be profound for sites that have taken the easy street with SEO over the last several years, here are the major factors we’re seeing with Panda.

Affiliate links and ad units: Ensure the ratio of affiliate links to non-affiliate links is not too high. These can be a trigger. Advertising, too, is a factor and you’ll want to ensure the content to ad ratio makes for a good user experience. When in doubt remove advertising from some positions, especially above the fold, or where returns are nominal compared to your primary placements.

Low-quality or thin content: Remove these URLs, but carefully. It should be done deliberately and methodically, especially if there are thousands of URLs or more. Using a robots.txt file, robots meta noindex tag, or returning a 404 and placing that content on a separate sub-domain or domain, are the specific tactics to employ. Do not annotate this low-quality content with link canonical tags or attempt to 301 it elsewhere.

Canonicalization: If content is being syndicated, or is sourced from elsewhere, or if it has significant duplication on-site or off, tactics should be put in place to send strong canonical signals. Use of rel canonical annotations, on-page messaging, and even meta noindex, follow are all potential candidates here.

Site speed: Beyond only a good user experience, site speed was announced as a ranking factor well prior to Panda. Focus here because we suspect this to have more importance now.

Quality: This is the hardest part. Sites must make the effort to contribute value to the web, in the form of frequently published resources, information, guides, images, videos, or whatever. Sites serious about SEO need to commit to an editorial schedule and continually produce here.

Social signals: Facebook shares and likes – the former of which appears to influence rankings – Twitter activity, Google +1 use (coming soon) and quality links from social are of paramount importance.

Search result pages: Google has long publically stated that they dislike search results in their search results. However, search results have long worked in Google, to a greater or lesser extent. With Panda, it seems the dial has been turned up a bit on search results, and we’ve witnessed one site in particular suffer here.

http://searchenginewatch.com/article/2076480/The-Panda-Enigma-An-Overview-of-Major-SEO-Factors

While not directly tied to search quality, the correspondence one affiliate marketer had with the AdWords quality team was revealing. Among other tidbits, the Google team wrote these instructions for judging the “compliance” of content to advertising ratios:

“The site must have user value other than providing ads. For example, Google provides web search, news sites provide regularly updated original content, and other services. To check that your website complies with our arbitrage policy:

1. Open the site in a new browser.




2. Expand the browser to a minimum of a 1024 x 768 pixel display.




3. Make sure you have minimal browser menus and your font is set to medium or normal.




4. Scroll to the very top of the page, as evaluation is based on what appears above the fold.




5. The site is considered compliant if the area of ads is less than or equal to the area of content.

“Please use the instructions above to evaluate your entire website and, if necessary, bring it into compliance with our arbitrage policy. If you’re not in compliance, you may receive a low landing page quality score, which can negatively affect your Quality Scores, cost-per-clicks, and ad positions.”

http://searchenginewatch.com/article/2076480/The-Panda-Enigma-An-Overview-of-Major-SEO-Factors

Zavezanec prosi za pojasnilo v zvezi z obdavčitvijo prihodkov iz naslova spletnega oglaševanja. Za posamezne primere navaja vprašanja, ki jih na kratko povzemamo in nanje odgovarjamo:

Primer št. 1:

Fizična oseba je lastnik in upravljavec spletne strani, na kateri prikazuje oglase ene izmed oglaševalskih mrež (v nadaljevanju založnik). Oglaševalska mreža je podjetje, ki združuje spletne strani različnih založnikov, ki želijo na svojih spletnih straneh prikazovati spletne oglase, pri tem pa se ne želijo ukvarjati s trženjem oglasnega prostora in kontakti z oglaševalci. Oglaševalska mreža pridobi oglaševalce, s katerimi sklene pogodbo za prikazovanje njihovih oglasov na spletnih straneh, vključenih v oglaševalsko mrežo.

Založnik je na podlagi prikazanih oglasov upravičen do dela prihodkov, ki jih ustvari oglaševalska mreža s prodajo oglasnega prostora na založnikovi spletni strani. Pravno gledano bi vključitev v oglaševalsko mrežo lahko predstavljala sklenitev najemne pogodbe, na podlagi katere založnik odda posamezna oglasna mesta v zakup oglaševalski mreži. Oglaševalska mreža ima pravico z zakupljenimi oglasnimi mesti samostojno razpolagati in jih tudi oddati v podzakup. Dejansko je oddaja oglasnega prostora v podzakup namen vključitve, saj založnik prejme »najemnino« v določenem % od cene, ki jo oglaševalec (podzakupnik) plača oglaševalski mreži (zakupniku).

a) Kakšna je davčna obravnava izplačila založniku na podlagi tovrstnega sodelovanja, če založnik ni registriran za opravljanje nobene dejavnosti, niti ne posluje kot samostojni podjetnik ali preko pravne osebe?

Dohodek, ki ga fizična oseba dosega s prikazovanjem oglasov različnih oglaševalskih mrež in ni registriran za opravljanje nobene dejavnosti, niti ne posluje kot samostojni podjetnik ali preko pravne osebe, se šteje za dohodek, ki je obdavčen po Zakonu o dohodnini – ZDoh-2 (Uradni list RS, št. 13/11-UPB7), in sicer kot dohodek iz prenosa premoženjske pravice.

V 2. točki prvega odstavka 78. člena ZDoh-2 je določeno, da dohodek iz prenosa premoženjske pravice po poglavju III.5.2. (Dohodek iz prenosa premoženjske pravice) vključuje dohodek, dosežen z odstopom uporabe oziroma izkoriščanja ali odstopom pravice do uporabe oziroma pravice do izkoriščanja izuma, videza izdelka, znaka razlikovanja, tehnične izboljšave, načrta, formule, postopka, podobne pravice oziroma podobnega premoženja in informacij glede industrijskih, komercialnih ali znanstvenih izkušenj, ne glede na to, ali so zavarovanci po zakonu, na podlagi pogodbe ali drugi pravni podlagi, po kateri imetnik premoženjske pravice za njen prenos prejme določeno nadomestilo. V drugem odstavku navedenega člena je določeno, da se kot dohodek iz prenosa premoženjske pravice po tem poglavju obdavčuje vsak dohodek, prejet kot nadomestilo za prenos premoženjske pravice, ki vključuje zlasti nadomestilo za uporabo, izkoriščanje ali odstop pravice do uporabe oziroma pravice do izkoriščanja premoženjske pravice.

V prvem odstavku 79. člena ZDoh-2 je določena davčna osnova, in sicer je enaka dohodku iz prenosa premoženjske pravice, zmanjšanem za normirane stroške v višini 10 % od dohodka, doseženega s prenosom premoženjske pravice. V drugem odstavku navedenega člena je med drugim določeno, da se stroški iz prvega odstavka tega člena ne priznajo imetniku premoženjske pravice, ki ni avtor, izvajalec, izumitelj ali druga oseba, ki ustvari predmet premoženjske pravice.

Kadar tak dohodek doseže fizična oseba, ki ne opravlja dejavnosti, se dohodek všteva med dohodke iz 2. točke prvega odstavka 78. člena ZDoh-2.

Primer št. 2:

Podjetje s sedežem v ZDA je lastnik oglaševalske mreže, v katero so vključeni tudi založniki spletnih strani (fizične osebe, ki niso registrirane za opravljanje dejavnosti) s stalnim prebivališčem v Sloveniji. Založnik je na podlagi dogovora o delitvi prihodkov upravičen do plačila za opravljene storitve prikazovanja spletnih oglasov, ki mu jih posreduje oglaševalska mreža. Po oddaji zahteve za izplačilo zaslužka, ameriško podjetje pošlje založniku ček. Ali obstajajo in kakšne so morebitne davčne obveznosti tuje oglaševalske mreže in/ali slovenskega založnika (fizične osebe) v zvezi s prihodki iz naslova prikazovanja spletnih oglasov?

V primeru, da fizična oseba ni registrirana za opravljanje dejavnosti, se dohodek iz naslova prikazovanja spletnih oglasov ameriške oglaševalne mreže, obdavči kot dohodek iz prenosa premoženjske pravice po III. 5. 2. poglavju ZDoh-2. Akontacijo dohodnine od dohodka iz prenosa premoženjske pravice ugotovi davčni organ na podlagi napovedi, ki jo mora davčni zavezanec vložiti v 15 dneh od prejema dohodka iz prenosa premoženjske pravice pri davčnem organu (prvi odstavek 318. člena Zakona o davčnem postopku, Uradni list RS, št. 13/11-UPB4).

Pojasnilo DURS, št. 4200-69-2/2008, 17. 5. 2011

Filezilla ima shranjena gesla v plain textu ... napisanih je bilo več trojancev ki so iskali točno to datoteko po tvojem disku in če so jo najdli so jo poslali v rusijo ,, ne vem kako je z zadnjo verzijo mogoče so že kaj popravili

@jure a ti kepass sam shrani pass iz chroma/firefoxa ?

@ beenc : motors kupim za 10 € če ga boš prodajal :)

vse kar sem bral od sitepointa je bilo nadpovprečno dobro