random:
Definitivno tam kjer je ciljna publika globalna, tam kjer je tvoj produkt primeren za čisto vsakega posameznika.
Enačba ni tako preprosta, primernost produkta ni dovolj. Oziroma.. marketingariji si primernost večinoma predstavljajo napačno.
Povzemam od Tim Tetra, ki je dokaj dobro obelodanil zadevo.
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Tim: Even though diet and muscle might be “evergreen” and “universal” niches, if you went up to 100 random people and asked them how many would be interested in a product that helped them lose weight, you’d find a shockingly low amount of people.
Even in the USA where so many people are overweight, you will have people at a stage of sophistication where they know they’re overweight but are living in denial. There are people who are lazy. There are people who just don’t care. You’d be lucky to have even 5 out of 100 people care about what you’re offering.
But if you were to go up to 100 people who had an android phone in 2013, and asked them if they’d be interested in a product that could make their battery last longer, I think you’d have 75/100 or more.
Generally the common misconception is that diet and muscle and skin are “broad appeal” offers.
They’re not."