Tukaj je zanimiva študija o tem kaj si ljudje mislijo o nakupovanju v spletnih trgovinah, ki niso v njihovi lokalni valuti:
http://www.e4x.com/wp-content/uploads/2013/02/LocalCurrencyPricingForeCommerce.pdf
Povzetek:
1)Local preference: A clear majority prefer to make purchases from local websites: 85% Australian, 84% UK, 82% Canada, and 69% Germany.
2)Lost Sales: 86% UK, 80% Germany, 68% Australia, 63% Canada will find products on a USD-only website and then search for them on an alternative, locally priced website to make their purchase.
3)Conversion Rates: 65% UK, 47% Australia, 43% Germany, 39% Canada will leave USD only website in order to calculate exchange rates before deciding to make the purchase.
4) Web Traffic: 57% Germany, 49% UK, 26% Australia, 22% Canada report that they are unlikely to revisit a site known to use USD only pricing.
5)Increased Revenue Opportunity: 71% UK, 59% Australia, 53% Canada report they are likely to spend more money on a site that prices in their local currency.
6) Customer Experience: Regardless of nationality, the vast majority of respondents are concerned with how much they will be billed for exchange rates when shopping in USD 88% UK, 76% Australia, 76% Germany, 39% Canada.